Your goal for writing a media pitch email is to get press coverage and increase your brand’s visibility. So, when writing, you must ensure it’s catchy and interactive. You don’t want it to end up in unread emails. Instead, you want a pitch to impress and convince the journalist or influencer to promote your brand.
What is a media pitch email?
A media pitch email you send to journalists, influencers, or media outlets; summarizes your product or idea in hopes of getting press coverage. Your media pitch should have a value statement explaining why they must feature your product. Your media email pitch should include the following:
- Who or what is your story about
- What happened
- When it happened
- Where it happened
- Why it is newsworthy
- How readers or listeners will benefit from hearing your story
- A call to action
4 Examples of Media Pitch Email
While pitch emails are not a one-size-fits-all, here are some email pitch examples to set you on the right path. If you don’t know how to write an email pitch, see our article on how to write the perfect one.
1. Press Release Pitch Email Example
Here’s an example of how to write a pitch email to a journalist when you have newsworthy content you’d like to release.
Hi (Recipient’s name),
You probably get hundreds of these emails, but this would be worth reading.
I have a story idea that will resonate well with your listeners: [insert headline].
It’s about [write one or two sentences about the story].
If you find this interesting, let me know. I’ll send more information.
I’d love to hear what you think!
2. Email Pitch Example for Relevant Content
Hello [recipient’s name]
I listened to your broadcast on social media consistently. I couldn’t agree less!
You said [a summary of the post]
My team just created a social media planner that is very effective in planning daily social media posts. I think your audience will be very interested in trying it out. The best part is that it’s free.
Let me know what you think!
3. Blogger Pitch Email Example
When pitching to an influencer, you must show you understand their blog and niche and that you appreciate their work.
Hello (Recipient’s name),
I’m a massive fan of your blog! I’ve been following every post, and my current favorite is [topic].
You talked about [pain point], inspiring me to create a new product [product name] that solves the problem. I think your readers would be interested in my new product.
Let me know if you have any questions. I’ll be happy to tell you more about it.
I look forward to hearing from you!
4. Follow-up Pitch Email Example
You can send a follow-up email when you don’t get a response. You could also follow up if your pitch has been accepted to express your gratitude.
I know how busy you can get, so I’m sending a follow-up message as a reminder. I emailed you my pitch about [one or two sentences on what it’s about].
I’d love to know if you’re interested, and I can’t wait to hear from you.
Always remember to keep it short and direct to the point.